ECONOMY

Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Gen Alpha shoppers are seeking IRL experiences.Fly View Productions/Getty Images Ulta
CEO Kecia Steelman said Gen Alpha shoppers want in-store experiences.Gen Alpha shoppers are the… [+3389 chars] Gen Alpha shoppers are seeking IRL experiences.Fly View Productions/Getty Images Ulta CEO Kecia Steelman said Gen Alpha shoppers want in-store experiences.Gen Alpha shoppers are the… [+3389 chars] Lauren Edmonds Business Insider
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Youssef Hikal
November 04, 2025
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