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Research: When Are Customers Willing to Try a New Technology?

Research: When Are Customers Willing to Try a New Technology?

Marketers often assume that visibility and buzz tell them when consumers are ready to try a new t
echnology. But these dont tell the full story. The real trigger for consumer adoption is attentioncrea… [+54 chars] Marketers often assume that visibility and buzz tell them when consumers are ready to try a new technology. But these dont tell the full story. The real trigger for consumer adoption is attentioncrea… [+54 chars] Guneet Kaur Nagpal, Amrita Mitra Harvard Business Review
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Youssef Hikal
December 01, 2025
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