TECHNOLOGY

Social media has stopped churning out megastars, and it's remaking the creator economy

Social media has stopped churning out megastars, and it's remaking the creator economy

Victoria Sirakova/Getty Images; Alyssa Powell/BI It's getting harder for social media c
reators to become global superstars.Apps like TikTok and Instagram are pushing niche, personal… [+6887 chars] Victoria Sirakova/Getty Images; Alyssa Powell/BI It's getting harder for social media creators to become global superstars.Apps like TikTok and Instagram are pushing niche, personal… [+6887 chars] Dan Whateley,Sydney Bradley Business Insider
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Niles nilo
March 11, 2026
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